Our Story
VOODOO was created in 1996 by an Australian company. Born out of a desire to build products for players who wanted the ultimate sticks, but with a difference. The VOODOO style was important, but it had to be fun. The hockey market is dynamic, unlike a game where it has rules, a set period of time, a clear winner and loser, this business continues to evolve, and we have had to mature and evolve with it.
Our entire range of sticks, bags, gloves and apparel are designed, constructed and produced with authenticity and imagination. At VOODOO we have high expectations so we demand superior performance from all of our products.
VOODOO Hockey has No restrictions, No boundaries... It has to Defy Convention! Be Inspired #BeVOODOO
Our Values
1. Respect the Roots
We honour where we’ve come from — the culture, the craft, and the chaos that shaped us. Our heritage fuels everything we create and inspires where we’re headed.
2. Craft with Purpose
From materials to performance, we obsess over quality. Our gear is designed with deep product knowledge and made to elevate the game — no shortcuts, no compromises.
3. People First, Always
We back good people who do great things. Whether it's our team, players, or partners — it’s about surrounding ourselves with legends who live and breathe the VOODOO spirit.
4. Play Bold, Have Fun
Hockey should never be boring. We bring the energy, break the mould, and keep things fun — always doing it the VOODOO way.
5. Keep It Real
We grow organically, stay authentic, and build genuine connections. No gimmicks — just passion, purpose, and a relentless drive to move the game forward.
Some Past
Legends
Our VOODOO players aren’t your average athletes.
They’ve gotthat edge- the kind you can’t fake.
A little wild. A little fearless.
They don’t just play; theyfeelit.
It’s not about trophies or applause. It’s that raw, unfiltered buzz you get when you’re doing what you love - just because.
Not every moment’s perfect, but when it hits… ithits.
That’s the VOODOO difference.
